Overview:

Jeremy Olson and the team at Tapity know how to launch an iPhone app.  In 2011 they launched Grades 2 and were the #1 free education app for over a week, had over 250,000 downloads, were covered by Fox News, USA Today, the Huffington Post, Mashable, and dozens of other high profile publications.  They also won the much coveted Apple Design Award.

In this Play Jeremy outlines and shares every step of their process for developing, marketing, and launching a successful iPhone application, broken down into actionable steps for you and your team.  The Play includes detailed steps on how to frame your application, how to network with important people in the iOS community, templates for a media kit, how to leverage social media, when to launch your application and much more.  There are also dozens of “Pro Tips” that were learned from Jeremy and the team that will help your team execute like a pro.

Milestones:

• 1.0 App Basics: Purple Cow TASKS

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• 2.0 Get Socially Active TASKS

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• 3.0 Build an App Identity TASKS

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• 4.0 Beta list and PR Plan TASKS

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• 5.0 Launch TASKS

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