Overview:

Getting publicity for your startup is hard.  This Play contains everything you need to setup a professional PR engine that will get you covered by the best journalists - taken straight from a startup that is a leader at getting great press.

Adrian Salamunovic is co-founder of DNA 11 and CanvasPop - two media darlings with multiple mentions in high profile tech blogs and magazines including Mashable!, TechCrunch, and Wired, and profiled on CSI:New York and the Conan O’Brian show.  The next time you’re in Times Square in New York City, look up at the Reuters big screen and you may be looking at someone’s personal art from CanvasPop!

This play contains a comprehensive how-to with Adrian’s tips, templates and examples from Adrian and his team on building a sustainable PR machine. This is not high-level advice or courseware, but a detailed, real-world, task list and toolset, that includes everything you need to know and do to achieve huge PR success.  Contains dozens of expert, insider tips that Adrian’s gathered from seeing what works in the real world and what doesn’t.

Milestones:

• 1.0 Implementing the Basics TASKS

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• 2.0 Brainstorm your pitch & research reporters TASKS

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• 3.0 Preparing for your pitch TASKS

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• 4.0 Pitch Time TASKS

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• 5.0 Follow-up TASKS

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