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How To Get Media Coverage

by

Adrian Salamunovic

How To Get Media Coverage

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  • A step-by-step action plan
  • Q&A with the author
  • Updates in Real-Time
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Overview

Adrian Salamunovic shares his detailed process on how to get press coverage for your business. This is his formula that has lead to multiple articles and appearances on sites and shows such as: Mashable, TechCrunch, Wired, CSI: Miami and the Conan O’Brien Show among many more. 
 
This interactive, step-by-step guide isn’t some high level courseware or general press tips; but a comprehensive, real-world process for implementing a successful and sustainable PR machine. 
You can implement the steps within this guide right now to:
 
  • Identify Relevant Bloggers and Influencers - Adrian takes you step-by-step through a refinement process to identify who you should really be pitching, when you should pitch, and where to find them.
  • Create Multiple “Angles” - Pitching isn’t just asking to be covered and throwing out numbers! Reports will respect and cover people and businesses who tell stories their readers want. This process will help you define your angles and align them with different channels.
  • Leverage Your Contacts and Press Before, During, and After - Develop key relationships with your “evangelists” and the reporters who agreed to cover you. Chances are you already have a few, but Adrian will provide you with a process to effectively leverage them to make a bigger media splash.
  • Interactive Content - Dozens of expert insight directly from Adrien to help you get the most out of each step; authentic documents used by Adrien many times over; and the benefits of the Accel.io platform to interact with others using the same guide!
Don’t aim to be covered just once. Leverage Adrian’s market proven process to getting repeatable small business pr - a formula he’s created with his last 2 startups - from the beginning with your entire team.

  • Section 1 — Implementing The Basics

    • Set Up A Media Calendar
    • Setup Google Alerts
    • Signup For HARO And Muck Rack
    • Follow Journalists And Trends On Twitter
    • Connect With Reporters On Twitter
    • Setup Your Media Room
    • Get Great Photos

  • Section 2 — Brainstorm Your Pitch And Research Reporters

    • What's Remarkable About Your Product / Company?
    • Develop Your "Angles"
    • Define Channels: Who Cares?
    • Develop Talking Points
    • Create List Of Reporters To Pitch
    • Who's Hot? Rank Your List

  • Section 3 — Preparing For Your Pitch

    • Define Launch Channels
    • Outsource Writing Or Press Release
    • Finalize Your Press Release
    • (Optional) Offer Exclusives
    • Prepare A "Form" Email For Reporters

  • Section 4 — Pitch Time

    • Day Before Launch: Prepare Your A-list Emails
    • LAUNCH: Send A-list Emails
    • 1-2-3 Punch: Follow-up Immediately (Email, Call, Tweet... Repeat)
    • Email Follow-Up

  • Section 5 — Follow-Up

    • Following Up With Reporters
    • Tracking Media Coverage
— Anselm Urban rated this guide 5 out of 5
— Carlos Solorio rated this guide 5 out of 5

About Adrian Salamunovic:

Adrian Salamunovic is the Co-Founder of DNA 11, and CanvasPop